Run from its Headquarters in Bristol, England, LR Industries is the parent holding company for several other businesses. Despite being a modest, family-run organisation, LR Industries is also responsible for:
FreestyleXtreme - With roots deep into the world of Motocross, FreestyleXtreme specialises in bringing its customers the latest in MX kit such as jerseys, boots and goggles as well as the latest in collaboration casual wear. FreestyleXtreme also boasts apparel from more than sixty different brands from the world of action sports.
BrokenScene - With veteran skater, snowboarder, filmmaker, TV presenter, voice over artist and DJ Christian Stevenson at the Directorial helm, Brokenscene is a site for boarders, surfers and BMXers to get their fix of the hottest brands on the scene.
Santa Cruz Europe - Founded in Santa Cruz, California back in 1973, Santa Cruz is one of the most influential brands in skateboarding history. Along with Jim Phillips’ iconic ‘Screaming Hand’ logo, Santa Cruz has been at stayed at the forefront of skateboarding, snowboarding and surfing communities ever since. Up until recently, Santa Cruz and parent company NHS Inc, only shipped within the United States. As the official merchandisers, Santa Cruz Europe ships to the rest of the world.